BEHIND

Insights reveal stories that would otherwise remain hidden. The Betty Barclay Group combines decades of experience with the aim of constantly reinventing fashion. Behind every collection is a process full of creativity, decisions and inspiration, which we make visible here. We show how materials are selected and designs developed, how trends find their way into our collections, and how responsibility is evident at every step. Sustainability, innovation and close partnerships are integral parts of our work. This makes it clear that fashion is much more to us than just a single piece of clothing. It is a combination of ideas, precision and attitude. This is how fashion is created that supports, inspires and connects people.