BRAND WORLD

The Betty Barclay Group brings together eight brands and 15 lifestyle collections that cover various styles, segments and target groups. Our showrooms are central places to get to know our labels. Here, partners get insights into the materials, designs and fits that make up our signature. We will also show how store and shop-in-shop concepts are implemented and how our brands work at the point of sale. Our retail area partnerships are an essential component: we take care of goods management and ensure performance, flexibility and smooth subsequent deliveries throughout the season. The showrooms are much more than just presentation spaces. They are places of inspiration, dialogue and collaboration and are therefore an integral part of our success. This is where our teams meet with specialist retail partners to discuss trends, coordinate strategies and deepen partnerships. In addition, our sales department maintains close and continuous communication with our partners, ensuring that concepts and product ranges are always implemented in line with market requirements.