V POP-UP „BOHEMIAN BLOOM“
LET’S BLOOM TOGETHER
Since the beginning of March, V by Vera Mont displays at around 60 partner stores have been transformed into blossoming worlds of experience – inspired by the current collection. Large-scale smartprints showcase the campaign imagery amidst colourful flower meadows, whilst moving images on screens bring the atmosphere to life. Floral carpets in the collection’s design, blossoming shop windows and lovingly arranged floral elements in front of the backdrops create an atmosphere that immerses customers directly in spring.
This pop-up display is enhanced and given an emotional boost by eye-catching POS campaigns. A special highlight: the flowerbar. At dodenhof, for example, the approximately 90-square-metre V pop-up space was transformed into a veritable sea of flowers. The creatively designed spaces are also generating excitement at all other stores.
Together, we let the brand blossom – emotionally, inspiringly and close to our customers.
Partners (among others): dodenhof, Breuninger, Leffers GmbH & Co. KG, Henschel Gruppe, Modehaus Stackmann, engelhorn, MEIN FISCHER SEIT 1832
