ZERO | MEN
zero launches a vertical menswear label
With ZERO | MEN, zero 2026 is launching a fully vertical menswear label and strategically expanding its brand portfolio to include a standalone men’s segment.
The new label represents modern casualwear and positions itself in the modern mainstream segment with a high-quality aesthetic, contemporary design, and compelling value for money. Clean, contemporary silhouettes, select materials, and impeccable craftsmanship define the collection. The focus is on knitwear, T-shirts, dress shirts, and pants, developed with a clear identity and a modern color palette. The look: a smart layering style—confident, bold, and stylish.
ZERO | MEN is rethinking menswear—vertically, quickly, and with a customer-centric approach. The fully vertical structure enables close market proximity and a rapid response to customer needs and market changes. The collections are released monthly, providing continuous momentum in retail. The first delivery of the Fall/Winter 2026 collection is scheduled for August 2026.
With Stefan Siegel, ZERO | MEN has secured an experienced sales expert. He comes from Calvin Klein and will assume responsibility for the menswear wholesale division.
